Most agency owners have a rough sense of how their business is performing. Far fewer know how it would look through a buyer's eyes.
The 12 Levers of Agency Value™ framework comes from years of exit planning, valuations, and M&A work with agency founders. It covers the 12 areas that consistently show up in buyer conversations and due diligence: things like profit quality, recurring revenue, niche, client concentration, and founder dependency. We also know what buyers are looking for right now, in the current market.
The good news is that the things which make an agency more valuable to a buyer are largely the same things that make it more profitable, more resilient, and easier to run - whether or not a sale is anywhere on the horizon.
Answer a few quick questions across each area and get a personalised breakdown showing where your agency is strong, and where the biggest opportunities (and risks) might be.
What you'll get:
- A score across the 12 Levers of Agency Value™
- A clear view of your strengths and the areas worth focusing on
- Insight based on real benchmarking data from agency transactions
Most agency owners have a rough sense of how their business is performing. Far fewer know how it would look through a buyer's eyes.
The 12 Levers of Agency Value™ framework comes from years of exit planning, valuations, and M&A work with agency founders. It covers the 12 areas that consistently show up in buyer conversations and due diligence: things like profit quality, recurring revenue, niche, client concentration, and founder dependency. We also know what buyers are looking for right now, in the current market.
The good news is that the things which make an agency more valuable to a buyer are largely the same things that make it more profitable, more resilient, and easier to run - whether or not a sale is anywhere on the horizon.
Answer a few quick questions across each area and get a personalised breakdown showing where your agency is strong, and where the biggest opportunities (and risks) might be.
What you'll get:
- A score across the 12 Levers of Agency Value™
- A clear view of your strengths and the areas worth focusing on
- Insight based on real benchmarking data from agency transactions